Its Darling was born on one Saturday morning over two cups of skinny lattes whilst waiting for our daughters to finish their ballet class. Our conversation was all about treating ourselves to all the pretty shiny things us ladies adore and wouldn't it be nice if you could buy them all in one place.
We are both full time working mums with four kids between us, we have worked really hard whilst having small people strapped to each leg to create a site where you will find exclusive on trend gifts for yourself, friends and family.
We have aimed to keep to a theme for our site and all our smellies are either organic or natural. All our packaging is recycled, recyclable or biodegradable.
We would love to hear from you if you have any ideas on anything you would like to see on the site.
Lots of love
The Darlings
Daniela & Emma